Gifts have always been a way to affirm and secure relationships and personal connections of all kinds. This is especially true in business. Presenting gifts to clients and long-standing customers act as a thank you and a physical reminder of the goodwill between you and your business partners. As you continue to read, you will learn more about corporate gifting, its significance, and how you can make it one of the easiest processes of your business.
What Is Corporate Gifting?
Simply put, corporate gifting is the act or practice of creating a contact point or connection with clients, prospects, and even employees by giving a gift. This gift can be a physical item like merchandise, edible treats, and other items that you can tangibly present to your receiver. Your gift can also be a non-physical item such as an electronic gift card or an experience such as a sports game or concert ticket. It is essential to differentiate between gifts and incentives – gifts don’t come with any attached strings, while incentives are used to achieve goals and directives.
Why Is It Important To Practice Corporate Gifting?
Giving a gift creates a powerful experience and connection between the gift giver and the receiver. It helps to create and deepen the sense of connection and the relationship between the two. By giving a gift, you help to create a positive connotation with you and your business or brand, and the person that you are presenting the gift to. Businesses and marketing professionals have relied on the act of gift-giving for a very long time to help them secure relationships with both existing and potential clients. Gifts are a fantastic way to show appreciation for their business. When used as part of a comprehensive marketing or customer retention strategy, corporate gifting can have positive impacts on both your customer satisfaction and your ROI.
To summarize the importance of corporate gifting, here is what you need to know. Corporate gifting helps:
- To establish trust
- Show your appreciation
- Celebrate company culture with your clients and partners
- Continue to propel the business relationship forward
- Create new business relationships
How To Make Corporate Gifting Easy
Corporate gifting, while important and valuable, can create challenges for companies, executives, and marketing professionals. Finding and procuring gifts requires a great deal of time, energy, and thought. It is important to give a gift that creates value for the receiver. It is also important to remember to give gifts when necessary. As a professional, it is very easy to get caught up with the long to-do list and forget less time-pressing matters such as giving gifts.
Hiring a corporate gift-giving company such as Happy Lemonade Gifts can make the process easier and much more streamlined. Hiring a professional gift-giving company can help you and your team save time by filling large orders, delivering directly to your clients, and expand and represent your brand. Corporate gift-giving has never been easier!